New Amazon challenger ensures consistent product descriptions
E-commerce platform Verishop supports curation and discovery with product information management (PIM).
Launched in June 2019 as a millennial- and Gen Z-friendly alternative to Amazon, Verishop provides products it directly purchases from what it calls handpicked, “verified and curated” brands in the women’s and men’s apparel and accessories, home, and beauty categories.
Verishop also offers youth-oriented collections such as Tastemakers, where millennial and Gen Z influencers offer curated product selections with multiple images. The Responsible Shop section features an assortment of cruelty-free, organic and fair trade goods, while a dedicated section of “clean beauty” products features non-toxic items.
To ensure customers receive accurate, up-to-date, and consistent product descriptions, and that they are able to discover products matched to their specific needs, Verishop has selected Akeneo as its product information management (PIM) technology provider to manage its 4,000-plus SKUs. Verishop initially implemented Akeneo enterprise PIM technology to improve the productivity of its catalog managers, and then upgraded to Akeneo’s cloud-based SaaS enterprise solution.
This upgrade has allowed the company’s managers to create reference titles that allow common product information such as color, care instructions, and tax code to be shared among related products. Managers can also now leverage an enhanced rights management function.
In addition, Verishop leverages an artificial intelligence (AI)-based product data intelligence tool that automates search engine optimization (SEO)-ready product information curation and enrichment. This enables faster time-to-market for new product launches and makes SEO optimization easier to perform for non-technical staff. As a result, Verishop has seen improved conversion rates, reduced product returns, and enhanced customer experience.
“Akeneo’s PIM solution helps us deliver on our promise of ensuring consistent product experiences across the entire purchase journey,” said Jason Bosco, Verishop’s VP of technology. “We aim to be the go-to place for shoppers to rely on for brand and product discovery, paired with convenience and customer service.”