Dan Berthiaume
ARTICLES BY THIS AUTHOR
- 3/25/2026
Pacsun, West Marine AI-enable search with intent awareness
A youth-oriented apparel retailer and a marine equipment retailer are leveraging new artificial intelligence search technology from Salesforce and Cimulate. - 3/22/2026
Here’s how product discovery is getting more complex
The consumer path to purchase is becoming increasingly non-linear. - 3/22/2026
Artificial intelligence becomes mainstream shopping tool
Using artificial intelligence solutions to aid shopping efforts is no longer the exclusive province of tech-savvy early adopters. - 3/22/2026
Walmart expands advertising integration with Vizio connected TVs
Walmart advertisers are gaining new opportunities to reach customers via connected TV. - 3/22/2026
Redner’s Markets unifies loyalty and e-commerce on single platform
A regional grocery and convenience retailer is integrating loyalty, digital coupons, e-commerce, catering and made-to-order services into one system. - 3/19/2026
Walmart starts selling smart audio glasses
Walmart is expanding its optical offering into wearable technology. - 3/19/2026
Puma to offer in-store AI customer assistant
A global athletic footwear and apparel giant is introducing an interactive artificial intelligence tool for brick-and-mortar shoppers. - 3/19/2026
Consumer use of Agentic AI shopping assistants lags interest
There is a significant gap between consumer acceptance and adoption of Agentic AI in e-commerce. - 3/19/2026
Newegg expands trade-in program to new product category
Newegg Commerce Inc. is giving desktop computer owner more opportunity to exchange used components for credit. - 3/19/2026
Academy Sports + Outdoors revamps loyalty program with new credit card
A Texas-based sporting goods and outdoor recreation retailer is partnering with a financial services company to offer a new loyalty and payment platform. - 3/19/2026
Three hot personalization initiatives from a cold winter
The winter of 2025-26 was a tough one for much of the country, but it didn’t stop retailers from making customers feel seen. - 3/18/2026
Google expands capabilities of Agentic commerce standard
Google is updating an open standard originally released in January 2026 to enable a seamless shopping experience using next-gen artificial intelligence.
