Academy Sports + Outdoors revamps loyalty program with new credit card
A Texas-based sporting goods and outdoor recreation retailer is partnering with a financial services company to offer a new loyalty and payment platform.
Academy Sports + Outdoors is enhancing its myAcademy Rewards program and placing the new myAcademy Rewards Mastercard credit card at the center of the offering. Developed and launched nationally in partnership with Bread Financial, myAcademyRewards provides the card as primary way members earn rewards for their everyday purchases.
Cardholders earn 5% off every day at Academy and an unlimited 2% in rewards on everyday purchases, with rewards deposited directly into their myAcademy Rewards account on the retailer’s e-commerce site or app. Other card benefits include $30 off a purchase over $30 on the same day of account opening, a $50 reward when they spend $500 anywhere outside Academy within the first 90 days after account opening, and free shipping with no minimum purchase.
[READ MORE: Academy Sports + Outdoors opening new stores — here’s where]
"At Academy, we believe fun should be for all, regardless of your budget," said Chad Fox, executive VP and chief customer officer at Academy Sports + Outdoors. "This year, we're doubling down on that promise with the relaunch of myAcademy Rewards, a loyalty program rebuilt for our customers, the ‘Always Game Family.’ These are families who work hard, play harder, and live for the moments that bring them closer together. Our goal is to help fuel those moments with great gear at great prices, without straining budgets."
Other perks of the upgraded rewards offering include:
- $15 off welcome offer.
- Insider access to exclusive offers.
- $15 off reward during their birthday month.
- $25 reward after spending $500 at Academy during the calendar year.
Academy says it has also upgraded its entire digital ecosystem to make it easier for members to sign up, track progress, view rewards and redeem online, in-app or in-store.
"This revamped program was thoughtfully designed to empower families with a rich value proposition, reflecting how they live and what they need to have more fun outdoors, whether that's gear for weekend adventures, playing sports or everyday needs," said Val Greer, executive VP and chief commercial officer at Bread Financial.
Originally founded in 1938 as a family business in Texas, Academy has grown to more than 300 stores across 21 states.
