Dan Berthiaume

Dan Berthiaume

Senior Editor, Technology

Author Profile

Dan Berthiaume is senior editor, technology, at Chain Store Age. He is a recognized expert on retail technology and is well versed in all things tech, having covered the space since 1998.

Dan’s “Retail Insights” technology column was recognized by the prestigious Eddie & Ozzie Awards. He has been quoted and interviewed by a variety of publications and news sites, including CNBC, and has served as a moderator and session host at numerous industry events.

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ARTICLES BY THIS AUTHOR

2/12/2026
Wonder debuts in new Northeast state
The delivery-focused restaurant company founded by former Walmart executive Marc Lore is now open for business in nine states.

Dan Berthiaume
2/12/2026
EXCLUSIVE: Here’s how luxury shoppers are using generative AI
Consumers shopping for luxury products show some specific behavioral patterns regarding a popular next-gen artificial intelligence model.

Dan Berthiaume
2/12/2026
The Super Bowl gets bigger – and retailers respond with tech
The Super Bowl has become a major U.S. holiday that transcends the sport of football, and retailers are increasingly using technology to capture related spending.

Dan Berthiaume
2/11/2026
Albertsons pilots ChatGPT ads ahead of Valentine’s Day
Albertsons Companies Inc. is the latest retailer to participate in an early test of advertising on a next-gen artificial intelligence platform.

Dan Berthiaume
2/11/2026
Supply chain enterprises focus on this metric for success
One key supply chain performance indicator has emerged as the primary source of competitive differentiation for most organizations.

Dan Berthiaume
2/11/2026
Instacart to integrate delivery, business offerings with Toast
A grocery technology company and a digital platform for the restaurant industry are joining forces.

Dan Berthiaume
2/10/2026
White Castle reduces store security incidents in AI pilot
A legendary fast-food hamburger chain has successfully tested an artificial intelligence solution to improve exterior perimeter security at a high-risk store.

Dan Berthiaume
2/10/2026
Target, Williams-Sonoma test ads in ChatGPT
Two well-known retailers are among the first participants in a new advertising pilot program on a next-gen artificial intelligence platform.

Dan Berthiaume
2/10/2026
Lush Cosmetics adds Instacart to online delivery portfolio
An eco-friendly bath, body, skin and haircare retailer is expanding its roster of third-party delivery providers to fulfill digital orders.

Dan Berthiaume
2/10/2026
Exclusive: Return rates sharply increased during 2025 holiday season
New data indicates the year-over-year increase in holiday spending was dwarfed by the rate of growth in holiday purchases that got returned.

Dan Berthiaume