GlassesUSA tailors suggestions with AI, AR
An online eyewear retailer is utilizing leading-edge technology to virtually provide customers with individually tailored glasses.
GlassesUSA is introducing a new proprietary artificial intelligence solution called "Pairfect Match AI" that is designed to seamlessly match customers with the perfect pair of glasses.
Pairfect Match AI provides tailored recommendations for each consumer, matching them with the exact product that fits their needs and preferences. The solution measures relevant facial features such as hairline, eye height and width, pupil distance, skin tone, nose bridge, cheekbones and jawline to provide a selection of personally suggested items from an assortment of more than 10,000 frames.
[READ MORE: GlassesUSA adds twist to popular virtual try-on trend]
Customers can then virtually try on their curated collection of glasses with augmented reality technology. Pairfect Match AI builds upon previous AR-equipped virtual tools released by GlassesUSA, such as the "Live Try-On" augmented reality virtual mirror and "Prescription Scanner" app, which allows users to extract a prescription from their existing lenses.
"At GlassesUSA.com, innovation is at the heart of everything we do,” said GlassesUSA.com CEO and co-founder Daniel Rothman. “The launch of Pairfect Match AI represents a pivotal moment in our quest to redefine how consumers shop for eyewear. By combining advanced AI capabilities with our deep understanding of customer needs, we are making it easier than ever for individuals to find glasses that both meet their prescription requirements and reflect their unique personality and style, all with the convenience of affordable shopping from the comfort of their home."
"We're thrilled to introduce "Pairfect Match AI," a game-changing innovation that blends advanced technology with our dedication to personalized customer experiences,” said GlassesUSA chief marketing officer Arie Tom. “With this revolutionary tool, our team is redefining how customers discover eyewear that not only matches their style but also enhances their unique facial features like never before."
Founded in 2007, GlassesUSA, a subsidiary of the Optimax Eyewear group, offers more than 10,000 styles of glasses, sunglasses, and contact lenses from national and private label brands, starting from $29. GlassesUSA also offers a variety of optical lens options, coatings, and upgrades.
