H Mart unifies e-commerce experience, adds Uber as delivery partner
A leading U.S. Asian supermarket chain is launching new online stores and expanding its delivery offering.
H Mart has consolidated its previously separate systems for dry and fresh goods into a unified commerce experience and teaming up with the Uber Eats online delivery subsidiary of Uber Technologies Inc. Highlights from each digital initiative follow.
H Mart streamlines omnichannel shopping
H Mart has migrated its e-commerce platform to VTEX. This integration enables customers to order both shelf-stable and fresh products in the same cart, while also leveraging store inventory to provide real-time availability information and help facilitate efficient picking and packing.
Key features of H Mart’s new e-commerce platform include the VTEX pick and pack app, which it uses to enable seamless in-store picking of products for online orders.
The solution also provides H Mart precise control over product visibility based on the location of the customer, who only see products available locally. In addition, the platform integrates with H Mart’s SAP ERP infrastructure for category inventory and pricing, tax automation, and payment processing.
[READ MORE: H Mart to open its largest food hall in Northeast at American Dream]
"Our team really prioritized a quick go-to-market time to get our new online stores up and running, and VTEX made it happen," said Vince Colatriano, executive VP at H Mart. "They’ve been instrumental in our digital growth journey, helping us deliver the best online shopping experience to our diverse set of customers. We are excited about the future and the opportunities this new platform will bring to our customers."
"We are incredibly proud to welcome H Mart to the VTEX family as our first major grocer in the U.S.," said Mariano Gomide de Faria, VTEX founder and co-CEO. "This collaboration underscores our commitment to providing a modern and scalable digital commerce platform that caters to our clients’ unique needs. By leveraging VTEX’s platform, H Mart can deliver an enhanced shopping experience to its diverse customer base."
H Mart offers new online delivery option
More than 78 H Mart stores will kick off a partnership that allows customers to use on-demand and scheduled delivery from the Uber Eats app.
In addition to H Mart being available for orders made through the Uber Eats app, the partnership will also enable same-day delivery from HMart.com utilizing the Uber Direct white label service.
"We are thrilled to announce our new partnership with Uber, which will enable us to offer a seamless and convenient delivery experience for our customers," said H Mart president Brian Kwon. "This collaboration enhances our commitment to providing quality products with the ease of doorstep delivery, making shopping at H Mart even more accessible."
"H Mart is well known for being America’s premier Asian food destination and I’m excited to welcome them to Uber," said Beryl Sanders, director of U.S. grocery & retail partnerships at Uber. "Our customers across the US will now have access to H Mart’s line of Asian foods across the country."
Founded in 1982 with a single store in Woodside, Queens (New York City), H Mart currently operates more than 90 stores across 18 states. Stores carry a full line of Asian foods as well as a broad range of Western groceries.
