Schnuck Markets streamlines picking for Instacart shoppers
Schnuck Markets Inc. is launching pick-to-light functionality in electronic shelf labels provided by Instacart.
The regional Midwest grocer, which is deploying artificial intelligence-equipped Caper Carts shopping carts from Instacart in select stores this fall, is now rolling out the Instacart Carrot Tags pick-to-light solution.
The solution lets Instacart order pickers tap an item using the Instacart shopper app on their mobile phone to have the corresponding electronic shelf label (ESL) flash to make it easier to find items on the shelf in its stores.
Through Instacart Carrot Tags' pick to light functionality, Schnucks and Instacart are increasing order fulfillment accuracy and customer satisfaction. Schnucks first began using Instacart's Carrot Tags' pick to light functionality in 2023, and saw success across its pilot stores. At Schnucks, Instacart has integrated with Schnucks' ESL hardware provider Aperion to enable the Carrot Tags' pick to light functionality.
In addition to pick to light, Carrot Tags will soon connect to Instacart Caper Carts in an effort to help customers locate items more easily on the shelf.
Schnucks expands Instacart collaboration
Schnucks first partnered with Instacart in 2017 for same-day delivery, and has since deployed a number of the company's Connected Stores omnichannel technologies.
These include the Carrot Ads solution that lets CPG brands directly connect with customers as they shop at Schnucks online with targeted ads, as well as the Eversight pricing and promotions application for real-time optimization of in-store and online prices.
"As our first retail partner to introduce Carrot Tags' pick to light functionality chainwide, we're incredibly excited by the telling results of our partnership,” said David McIntosh, VP and GM of connected stores at Instacart. “Because Schnucks is using pick to light, we're seeing an increase in found rates, which in turn provides higher order quality and customer satisfaction,"
"We're always striving to give our customers the most reliable online experience, and Carrot Tags' pick to light functionality has helped us ensure our customers receive exactly what they ordered," said Bob Hardester, chief information & supply chain officer at Schnucks. "As we continue to digitize our stores, we believe that Carrot Tags is an integral part of our omnichannel approach – especially once they connect to customer-facing technology like Caper Carts. From electronic shelf label software to smart carts to an e-commerce platform, Instacart's technologies help us meet our customers, no matter how they choose to shop."
Founded in St. Louis in 1939, Schnuck Markets Inc. operates 115 stores in Missouri, Illinois, Indiana and Wisconsin.
Instacart partners with more than 1,200 national, regional and local retail banners to facilitate online shopping, delivery and pickup services from more than 80,000 stores across North America.
