American Eagle features stores on Snapchat for back-to-school promo
American Eagle is teaming up with Snapchat to highlight its stores as back-to-school shopping destinations.
Starting Wednesday, July 9, the specialty apparel retailer, a banner of American Eagle Outfitters Inc., is including more than 800 retail stores across the United States as Promoted Places on the Snap Map location-sharing feature.
When Snapchat users check out the American Eagle Promoted Places on Snap Map, they can learn more about the location, read content from American Eagle, creators and other users, and click to shop on the American Eagle website for a seamless online shopping experience.
American Eagle is also launching an augmented reality try-on Lens (virtual animations overlaid on a Snapchat photo) for jeans available in the Snapchat Lens carousel and the retailer’s public profile.
The retailer initially partnered with Snapchat to offer a shoppable AR Lens showcasing select styles from a specially curated inaugural 200-piece resale collection offered in conjunction with ThredUp.
[READ MORE: American Eagle hatches resale, AR shopping programs]
American Eagle is the first specialty fashion retailer to leverage Promoted Places for promotional purposes, responding to data indicating more than 95% of Snapchat’s 400 million-plus global users are planning to shop in-store for back-to-school this year.
"Snap Map is where millions of Snapchatters go to see what’s happening around them," said Crystal Alexander, senior manager, client partner, Snap Inc. "With over 40 billion opens last quarter alone, it’s become one of the most powerful platforms for real-time discovery. With Promoted Places, we’re thrilled to help brands like American Eagle show up in both everyday moments and major events like back-to-school shopping and turn local discovery into real-world visits."
American Eagle builds on Snapchat collaboration
American Eagle has been running social promotions in conjunction with Snapchat for several years. The retailer opened a store on the platform in 2021, and in November 2022 debuted a virtual Snapchat experience, “Destination Holid@e,” that let users decide where would spend the holidays. Based on their answer, Snapchat virtually showcased their destination and showed them a recommended outfit from American Eagle.
The retailer also utilizes customizable technology from Kargo to automate design personalization and create distinct ads tailored for its core Gen Z consumer base that it delivers via Snapchat at scale.
American Eagle parent American Eagle Outfitters Inc. (AEO) operates stores in the U.S., Canada, Mexico, Hong Kong and Japan, and ships to approximately 80 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 260 international locations operated by licensees in approximately 30 countries.
