Amazon adds agentic AI to seller listing tool
Third-party sellers on Amazon can now obtain proactive assistance from new artificial intelligence capabilities.
Amazon is upgrading its Seller Assistant tool, initially released in 2023, to include agentic AI capabilities, which expand upon the prescriptive functionality of generative AI to streamline enterprise workflows even further.
[READ MORE: How agentic AI is finding its place in retail]
Amazon says the new agentic AI capabilities are designed to work seamlessly throughout the entire selling experience. Based on the Amazon Bedrock proprietary AI platform and leveraging the Amazon Nova and Anthropic Claude AI solutions, Seller Assistant can now monitor account health and optimizes inventory, as well as anticipate sellers’ needs, develop strategic solutions, and act when authorized.
Specific examples of new agentic AI-enabled capabilities include:
Inventory monitoring
Seller Assistant will now actively monitor inventory levels, alerting sellers to actions they can take to optimize their costs and growth. For example, when a seller is reviewing their hosted Fulfilled By Amazon (FBA) inventory, Seller Assistant will proactively flag slow-moving products before they incur long-term storage fees and recommend specific items to leave as-is, as well others where it would be best for the seller to mark down pricing or remove the item.
Seller Assistant will also be able to analyze demand patterns and prepare shipment recommendations in ann effort to reduce both excess inventory costs and out-of-stock situations.
And when a seller asks about timing a shipment to prepare for increasing seasonal demand, Seller Assistant will analyze their entire catalog, comparing historical data with current trends. Within moments, it will deliver a detailed inventory plan with recommendations for the best allocation between FBA fulfillment centers and Amazon warehousing and distribution to optimize the fastest customer delivery speeds with the lowest storage costs.
Account health management
Seller Assistant will continuously monitor a seller’s account status and surface potential issues and actions, such as inventory listings that might violate new product safety regulations or customer service metrics approaching warning thresholds.
When a seller asks, "How’s my account health?" Seller Assistant can deliver a summary analysis highlighting issues requiring immediate attention, explain what triggered the issue, and recommend actions they should take. If the seller approves, Seller Assistant implements the solution and clears the warning.
Automated compliance
The solution can help sellers to keep up with the latest new safety standards for every product and every country that they want to sell in.
Creative Studio update
Amazon. is also extending agentic AI capabilities to its Creative Studio seller advertising solution. This new experience helps sellers develop ads through conversational prompts, allowing them to complete the process in hours.
By analyzing a seller’s products alongside Amazon’s shopping signals, Creative Studio’s agentic AI feature generates tailored ad concepts and thoroughly explains its reasoning, giving sellers complete control while revealing new insights.
Seller Assistant will also be able to analyze sales patterns and customer behavior to suggest new product categories, recommend optimized advertising and marketing strategies, and provide tailored insights to guide international expansion.
In addition to answering questions from sellers, Seller Assistant will proactively develop comprehensive growth plans for sellers to review and take action for sellers when they want it to.
Seller Assistant will alert sellers prior to seasonal peaks with ready-to-implement strategies, analyzing historical data and current trends to prepare plans for top-selling products. Once approved, it can coordinate tasks ranging from promotions and inventory adjustments to marketing launches. Seller Assistant can also analyze a seller’s existing product catalog and sales data to suggest potential new product variations.
Seller Assistant is currently available to all sellers in the U.S. store and will be rolled out to other countries in the coming months, at no additional cost.
