TECHNOLOGY

Subway is more accurately planning new locations.   The fast-causal restaurant chain is partnering with location intelligence provider SiteZues, to augment its development strategy. The company’s data-driven solution will combine advanced geospatial technology and visualization with Subway’s market data. The result will be more thorough and accurate insights — the foundation Subway needs to plan and expand its market growth.   

Abercrombie & Fitch is setting its sights on Chinese teens in a new partnership with China's online giant.   The retailer will start selling its namesake brand and Abercrombie kids line on Alibaba Group's Tmall website, starting on July 26. Tmall, which is China's largest consumer website for brands and retailers, has carried Abercrombie's Hollister brand since 2014.  

Websites with technical difficulties do more than frustrate shoppers — they damage a brand’s reputation.   This was according to a new survey from QualiTest Group. The report, which was conducted with Google Consumer Surveys in June 2017, was based on a sample of more than 1,000 respondents from the United States between the ages of 18 and 54.  

Prime Day 2017 was Amazon’s biggest event yet. But the shopping marathon took a significant toll on brick-and-mortar traffic.   

Target is discontinuing its mobile Cartwheel Perks rewards program, but new app-based improvements are underway.   The discounter alerted shoppers participating across its five test markets via email that its “perks pilot is winding down.” Shoppers have until August 27, to collect points toward perks rewards, and all rewards must be redeemed by October 27, according to Target.  

Destination XL Group has a new way to connect with its loyal shoppers.   The menswear retailer launched its first mobile app — a move that will help it engage shoppers whether they are on-the-go or in-store. Designed with mobile commerce provider PredictSpring, the app will help Destination XL create a more modern shopping experience.  

For all the buzz about interactive digital marketing options, the track record of email keep it at the top of marketers’ holiday wish lists.    This was according to the “2017 Christmas in July Survey,” a study from j2 Global. The study tapped 564 members of its customer base and 100 retailers.