Fast-food giant automates development strategy

Subway is more accurately planning new locations.



The fast-causal restaurant chain is partnering with location intelligence provider SiteZues, to augment its development strategy. The company’s data-driven solution will combine advanced geospatial technology and visualization with Subway’s market data. The result will be more thorough and accurate insights — the foundation Subway needs to plan and expand its market growth.



“Our focus is on a strategic development strategy to make sure Subway franchisees have the greatest opportunities to successfully grow their businesses,” said Subway’s chief development officer Don Fertman.



“Our development agents review an incredible amount of information to determine where to locate new or relocate existing restaurants in each market,” he added. “With the addition of the SiteZeus platform, we will be able to better evaluate how individual locations will perform and affect the trade area while providing analytical tools for overall market realignment.”



Subway operates at more than 44,500 franchised locations in 113 countries.