Menswear retailer launches its first mobile app

Destination XL Group has a new way to connect with its loyal shoppers.



The menswear retailer launched its first mobile app — a move that will help it engage shoppers whether they are on-the-go or in-store. Designed with mobile commerce provider PredictSpring, the app will help Destination XL create a more modern shopping experience.



For example, the app keeps shoppers logged into their loyalty account, giving them instant access to XL Rewards certificates and point balances. All rewards can be used online or in-store.



The app also features product search filters and a barcode scanner that allows them to scan in-store item barcodes to get additional product information, such as sizing, colors and availability. A store locator that uses an in-app Google Maps interface rounds out the app’s functionality.



Customers will receive 100 rewards points when they download the app and log in to their account. The app is currently available for download in the Apple App Store and on Google Play, according to the retailer.



“Through PredictSpring’s mobile platform, we are able to deliver the products consumers want, when and where they want it, while also creating an enhanced in-store experience,” said Sahal Laher, chief digital officer and CIO of Destination XL Group, Inc.



Destination XL Group, Inc. currently operates 218 DXL Men’s Apparel stores across the United States, as well as two locations in Ontario, Canada.