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Walmart launches exclusive GoBank checking account
Walmart already offers a prepaid debit card, credit card, check cashing and money transfers, but it’s expanding its financial services to include an exclusive checking account called GoBank, with Green Dot Corp., a prepaid-cards specialist.
The checking account is linked to MasterCard debit cards. GoBank, which will be available nationwide by the end of October, doesn’t charge overdraft fees or minimum balance fees and waives the monthly membership cost of $8.95 with qualifying direct deposits of $500 a month.
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Survey: Fragmented technology hinders omnichannel experience
Chicago – One-in-two marketers report that fragmented technologies impede their ability to create a consistent experience for consumers across the Web, mobile and other channels. According to a survey of 281 marketers in 16 countries released by cross-channel technology provider Signal, 90% of marketers believe that connecting the disparate tools in their company's marketing technology stack would improve their ability to innovate, personalize consumer interactions, send timely messages, boost loyalty, evaluate campaigns, and increase return on marketing investments.