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Join Chain Store Age at Plug and Play Fall Expo 2014 on Sept. 18
Plug and Play’s quarterly pitch competition event, Plug and Play Fall Expo 2014, is coming to Plug and Play’s campus in Sunnyvale, California. Fall Expo 2014 will feature 40-plus startup pitches, panel discussions and corporate networking. It will be held Thursday, Sept. 18, from 9:30 a.m. – 7 p.m. PDT.
Chain Store Age will be in attendance and we hope to see you there!
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Why Personalization is Key to the ‘New Consumer’
By Graeme Grant, president & COO, CQuotient
Technology and the proliferation of communications channels have significantly altered the way brands and retailers approach customer engagement. What was a “nice-to-have” strategy of coordinating messages across shopping channels only three years ago is now a “sink-or-swim” requirement for merchants. Consumers engage across every touch-point and demand that retailers have an omnichannel communication approach to complement their always-connected behaviors.