Wayfair names familiar face as new brand ambassador
An “American Idol” will represent Wayfair Inc. across TV, digital and brick-and-mortar channels.
Singer, songwriter, and TV voice coach and talk show host Kelly Clarkson will serve as the digitally native home furnishings retailer’s first official brand ambassador in the U.S. The new, integrated partnership with Clarkson, who rose to fame as the first winner of the “American Idol” TV singing competition, is titled, “Home: You Got This.”
The campaign will include a series of ads featuring Clarkson that will air on TV platforms beginning Monday, Feb. 24. Clarkson will also appear across Wayfair’s digital and social channels, as well as other brand engagements throughout the year, including integrations on her daytime talk show, ‘The Kelly Clarkson Show.’”
In April 2020, Wayfair and Clarkson will release an exclusive, two-part collection of furniture, décor and more, inspired by her lifestyle and southern roots. Spanning pieces for the whole home, the line will offer products ranging from bedroom sets and armoires, to dining tables, bar carts, chandeliers, and more.
“I’m so excited to team up with Wayfair to connect with their shoppers and show them how simple it is to turn their home into a place that feels as special as they are,” said Clarkson. “Wayfair already does a fantastic job of offering an amazing selection, service and shopping tools that make it so easy to find literally everything you could ever want. I’m stepping in to inspire and help everyone realize that they really can make their vision a reality!”
“We’re delighted to work with Kelly Clarkson to support our mission of helping people easily and affordably shop for the home,” said Courtney Lawrie, director of brand marketing, Wayfair. “Prior to selecting a brand partner, we polled Wayfair customers as their feedback informs so much of what we do. Kelly’s vibrant charisma, confidence and authenticity resonated with Wayfair’s audience, making her a natural extension of our fun and approachable brand.”
The Wayfair portfolio of sites includes Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold.