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BETHEL, Conn. — Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

AT&T’s new flagship, on Chicago's Magnificent Mile, is designed to immerse customers in everything AT&T. The 10,000-sq.-ft. store, at 600 N. Michigan Ave., also offers shoppers a peak into the future, with the first-ever retail demonstrations of the company’s new digital home security and automation services. It also features a connected car (a 2012 Nissan Leaf) that is used to demonstrate how wireless technology can help driving.

Chicago -- Telecommunications giant AT&T is setting up shop on Chicago's Magnificant Mile, opening a flagship on Sept. 1. The 10,000-sq.-ft. store, at 600 N. Michigan Ave., is designed to showcase what consumers can do with AT&T's products and to educate them about future wireless technologies and services.

By Shelley E. Kohan, [email protected]

You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a CPG marketer, social media can also be a real-time predictor of your new product’s success.

BOCA RATON, Fla. — Sheets, makers of dissolvable energy strips, has partnered with Walmart and Pitbull to launch a local Facebook page contest among local Walmart stores, to offer customers the chance to win a visit by Mr. Worldwide.

New York -- J.C. Penney Co. has asked a New York Federal court to dismiss a lawsuit filed by the visual merchandising firm Hudson + Broad over the Plexiglass LED square frame used in the chain’s new “Fair and Square” branding campaign, Women’s Wear Daily reported.

The Walmart Visitor Center, Downtown Bentonville, and Bentonville public schools, today, will unveil the Wal-Art Student Mural on the Bentonville Square.

Palo Alto, Calif. -- Women’s clothing retailer Chico’s FAS has chosen HP Performance Optimized Data Center (POD) technology as part of an HP Converged Infrastructure to increase productivity by providing employees at more than 600 stores nationwide with access to the company’s virtual private cloud.

By creating a scalable private cloud to meet the company’s need for expansion, Chico’s has improved operational efficiencies while also increasing agility, HP said.

CINCINNATI — Ahead of Earth Day, a number of retailers have been touting their sustainable efforts. The latest example is Kroger, which has released a video highlighting some of its accomplishments and showcasing some of its future goals.

The video features both store associates and customers who speak about how much Kroger has already done--from reducing waste and plastic bag use--and what the company can do more of--from making it easier to find organic products to donating more fresh produce to charity.