Sport Chek’s new flagship store uses digital technology to enhance customer experience

Vancouver, British Columbia - Canada’s Sport Chek continues to expand upon its use of digital digital technology in the physical space with the opening of its new flagship in Burnaby, British Columbia.



The 48,000-sq.-ft. store, located in Metropolis at Metrotown, combines advanced digital technology, an extensive assortment of products and brands, and a personalized experience designed to connect shoppers to the sports they love.



The new Burnaby store brings digital technology to the forefront through more than 190 individual screens, 60 tablets, nearly 100 computers and interactive and gesture-enabled video walls in the winter sport and golf shops



Other next generation features include:



• A two-story, 23-foot LED monolith made up of 540 individual panels;

• A custom-built Vancouver Canucks broadcast studio for team interviews and in-store appearances’

• Eight large-scale digital showcase fixtures with dual-screens to display and elevate premium products;

• A Community Centre Desk which will act as the local sports hub, connecting customres with local clubs, teams, events and practices;

• A prominent digital window installation visible from Metrotown's high traffic atrium court; and

• Over 150 passionate sport and active lifestyle associates who will use digital installations, interactive technology and product displays to provide personalized service to shoppers.



"Sport Chek is the established authority in sports and now we're leading the industry in digitizing and revolutionizing the shopping experience in-store by bringing more first time innovations to Canada," said Chad McKinnon, COO, FGL Sports, which operates Sport Chek.