Untuckit to release digitally bonded men’s t-shirt
Untuckit is partnering with an automated soft-material manufacturing company to create a next-generation piece of men’s casual apparel.
The direct-to-consumer retailer specializing in men’s shirts designed to be worn untucked is collaborating with CreateMe to introduce the first commercially available digitally bonded men's t-shirt, robotically manufactured using adhesives rather than traditional needle-and-thread stitching.
The shirts will be produced at scale in the U.S. using Supima premium cotton and CreateMe’s Pixel bonding and MeRa automated assembly system.
"At Untuckit we're always exploring innovations that enhance product performance and the customer experience," said Bjorn Bengtsson, chief product & supply chain officer at Untuckit. "CreateMe's adhesive bonding technology opens exciting new opportunities to rethink how we approach apparel construction in a more efficient and responsible way."
The partnership will follow a structured commercialization roadmap, beginning with product development and pilot testing ahead of broader market availability. The two companies are aligning on plans that anticipate commercially scaling production to up to 50,000 bonded t-shirts per year beginning in the third quarter of 2026.
"Partnering with Untuckit accelerates the shift toward a more modern way of making clothes," said Cam Myers, founder & CEO of CreateMe. "Untuckit built its brand by challenging convention, and this collaboration brings that same mindset into manufacturing. It proves that high-quality apparel can be produced competitively in the U.S. at scale while giving consumers a better, more durable product. This is the first of many bonded garments we'll bring to market."
Other high-tech initiatives Untuckit has launched in the past couple of years include extending its utilization of the NewStore unified commerce platform, as well as deploying the Oracle NetSuite ERP platform in an effort to integrate and automate enterprise workflows.
[READ MORE: Untuckit unifies enterprise operations]
"Supima could not be more excited to work with fashion technology innovator CreateMe and our longtime partner and fashion disrupter Untuckit to bring innovation and style to the fashion market," said Buxton S. Midyette, VP of marketing &pPromotions at Supima.
Building on this collaboration, CreateMe plans to work with partners to expand bonded apparel production from men's tees into women's styles and additional t-shirt variations as part of its broader 2026 roadmap.
Founded in 2011, Untuckit began as a direct-to-consumer e-commerce brand offering a single product – men's button-downs. Now it offers an assortment of products from button-downs and Henleys to swimwear and dresses. Untuckit currently operates more than 80 storefronts in the United States, Canada and the United Kingdom.
