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Untuckit unifies omnichannel customer experience

Untuckit is unifying omnichannel commerce.

Untuckit is building upon a clienteling implementation to provide seamless shopping to its customers.

The direct-to-consumer retailer specializing in men’s shirts designed to be worn untucked is extending its utilization of the NewStore unified commerce platform. Since going live with the NewStore solution in 2018, the formerly online-only retailer has grown its store footprint from from 25 to more than 80 locations across the U.S., Canada, and the U.K. 

During that time, the company reports achieving a 40x return on its initial investment due the incremental revenue driven by the platform's omnichannel features, with a 19% uplift on its bottom line in the past year.

Untuckit was the first customer to pilot the NewStore clienteling solution, with clienteling transactions accounting for 11% of all store sales over the past four quarters. In addition, Untuckit has found that customers using the clienteling service are typically its most dedicated shoppers, leading to a 14.5% higher average order value (AOV) than standard store transactions. 

Although the platform is an all-in-one enterprise solution, it features an API-first architecture and integration capabilities that enable Untuckit to seamlessly integrate the solution with other components of its tech stack, such as the Oracle NetSuite ERP platform it uses to manage financials, inventory, orders and merchandise. 

The retailer is expanding its unified commerce deployment as growth plans for 2024 include opening a total of 14 stores in the U.S., Canada and the United Kingdom. The expansion will increase Untuckit’s brick-and-mortar footprint to a total of 84 locations, representing 8.6% growth by summer 2024, with the goal of achieving 17% growth by year-end.

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"When we re-evaluated the market, many vendors claimed to offer a lower total cost of ownership, but none were able to unlock growth in the same way as NewStore," said Aaron Sanandres, co-founder and CEO, Untuckit "There is much talk about the promise of omnichannel in retail today, but it is clear that NewStore has the only platform to enable a truly unified customer experience across all our channels."

"NewStore has been an invaluable partner for us along the omnichannel journey. Its user-friendly design has reduced our training resources, and the productivity increases we've seen allow us to do more with less," said Kaitlin Gottlieb, senior director of omnichannel, Untuckit. "Their collaborative approach has also empowered us to influence platform updates and new features. The clienteling solution is a great example of that. Not only has it boosted our bottom line, but it has also emerged as a key marketing channel, enabling us to forge deeper connections with our customers."

"Partnership and innovation are at the core of what we do at NewStore. While some solutions may suit smaller operations, we excel in providing scalable, robust technology for high-growth brands," said Mike DeSimone, CEO, NewStore. "Our clients benefit from real-time inventory management, seamless omnichannel integration, and a stable platform that drives significant sales uplift and operational efficiency. We are committed to future-proofing retail businesses, ensuring they thrive in an ever-evolving landscape."

Founded in 2011, Untuckit began as a direct-to-consumer e-commerce brand offering a single product – men's button-downs. Now it offers an assortment of products from button-downs and Henleys to swimwear and dresses. Untuckit currently operates more than 80 storefronts in the United States, Canada and the United Kingdom.

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