Walmart in reported $1.4 billion deal to acquire connected TV ad platform Walmart is expanding its presence in the connected TV advertising space. Aeropostale links first-ever loyalty program to JCPenney's offeringJCPenney and Aéropostale are connecting their loyalty programs to make them twice as rewarding. Walmart rebrands Sam’s Club media network as part of new unified global ad strategy Walmart Inc. is launching a new chapter in its global advertising business. Estee Lauder teams with Pinterest to visualize scents A global cosmetics conglomerate is collaborating with Pinterest to translate visual preferences into olfactory suggestions. Instacart pilots shoppable video feed Instacart is enabling customers to shop meal ideas on its site using videos. Gap builds on Google AI partnership to transform marketing Gap Inc. is leveraging an existing cloud and artificial intelligence partnership with Google to enhance its marketing activities. Adobe: Prime Day to break records with $26.3B in online sales The upcoming Amazon Prime Day annual sales extravaganza is expected to produce impressive results. Clarks unifies U.S., U.K. affiliate marketing programs A U.K.-based footwear brand is increasing efforts to solidify its presence in the U.S. market. What retailers need to know ahead of back-to-school The academic year has barely ended, but retailers are already studying up for next school year. And rightfully so. Target’s Roundel retail media network pilots DirecTV partnership Target Corp. is testing a collaboration between its proprietary in-house retail media network and a satellite/streaming media provider. First Previous 17 18 19 20 21 Next Last
