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eBay Enterprise merges to become Radial; DSW among first clients
eBay Enterprise has completed its merger with Innotrac Corp., creating a new, private company called Radial that provides technology and related services for online retailers, including payments, fulfillment, logistics and customer service.
Sterling Partners, the Innovac parent company which purchased eBay Enterprise in November 2015, had previously announced the two companies would be combined.
Footwear retailer DSW is one of the first retailers to deploy technology from the new provider, using it to support all facets of its omnichannel commerce effort.
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Michaels crafts responsive merchandising strategy
Michaels Companies Inc. is tailoring its promotions, markdowns and prices to current customer demand.
The arts and crafts retailer is deploying Revionics merchandising solutions including the vendor’s promotions, markdown and price suites.
A very real challenge for retailers — who now market to the most technology-enabled, in-control shoppers ever — is to avoid the promotional downward spiral vortex and sidestep the vicious “race to the bottom” on competitive pricing. These traps severely erode margins, profits and brand image.