TECHNOLOGY

Easy returns, exclusive loyalty perks and secure transaction processes top customer wish lists this holiday season.  

Sears’ loyal shoppers will have the chance to preview holiday sales at an exclusive shopping event.  

The 24-hour Chinese shopping mega-event known as Singles Day brought in record numbers for the country’s e-commerce giant, Alibaba. But it appears that the growth rate is decelerating.    Alibaba Group Holding Limited reported that the total amount of goods and services sold by vendors (known as gross merchandise volume) over its e-commerce sites rose 24% to a record $17.8 billion this year. Last year, by contrast, sales on Alibaba platforms increased 60%.  

Starbucks Corp. stirred up a controversy last year when people complained that its all-red holiday cups were too plain. It’s unlikely there will be any complaints this go around.        This year, for the first time ever, Starbucks has 13 different holiday cups, all of them red but each with its own distinct design. And in another twist, the designs were created by customers.  

Four of the nation’s largest retail chains remain committed to opening their doors on Thanksgiving.    Target Corp. announced it will open its stores at 6 p.m. on Thanksgiving Day, and Best Buy said it plans to open at 5 p.m. Walmart will start its Black Friday event at 6 p.m. on Turkey Day (most Walmart locations are open 24 hours).   

Pinterest is launching a new program designed to help brand partners present more relevant advertising messages to Pinners.   Through a partnership with Neustar, Pinterest’s marketing partners now have a solution that leverages the social media platform’s customer-specific information as well as Neustar’s proprietary audiences. The combination of data gives advertisers a standardized view of customer across every marketing channel, and an unprecedented reach among customers.   

Omnichannel adoption is a prerequisite to remain relevant in today’s retail world. Yet, many retailers are still missing the mark.   That is the message delivered in “Five Insights into the Omnichannel Landscape,” a benchmark report from eTail East and WBR Digital.  The study reveals progress among multiple retail sectors, including specialty retail, apparel, and high-end fashion apparel, among others.  

Steadily climbing consumer confidence and retail sales growth have U.S. retail chief marketing officers feeling optimistic ahead of this holiday season.