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Denim specialty retailer helps shoppers find the ‘perfect fitting jeans’
Silver Jeans Co.’s newest service solves one of female consumers’ most dreaded tasks — shopping for jeans. By partnering with Fitcode, a fashion-data company that specializes in women's denim, Silver Jeans Co. now has a way to deliver a personalized, fit-focused shopping experience. Integrated on the retailer’s e-commerce site, the service allows consumers to take a fit quiz, and then shop personalized style recommendations tailored to their unique body types.

