M.Gemi bolsters in-store experience

M.Gemi, the Boston-based Italian-made footwear brand, is using a digital tool to drive in-store customer satisfaction.



The direct-to-consumer retailer, which was founded online but recently jumped to the physical space, has launched an app for store associates that combines online and offline functions, allowing associates to provide an elevated experience for store shoppers.



Powered by mobile commerce platform PredictSpring, the app gives associates access to customer information including name, date of birth, past purchase history, including the ability to see items added to the customer’s online cart. In addition to clienteling, the app provides real-time inventory data. With one click, store associates can check the availability of online inventory and arrange for shipment directly to the customer. This allows M.Gemi to limit in-store inventory in terms of storage and sizes.



The app can also be integrated with a hand-held payment capture device to provide a user-friendly mobile checkout process.



"PredictSpring has enabled our store associates to seamlessly assist customers and ensure that their needs a met from the moment they walk in, until the moment they checkout,” said Cheryl Kaplan, co-founder and president of M.Gemi.



Founded online in 2015, M.Gemi operates two freestanding stores, in New York City's SoHo neighborhood and Boston's Prudential Center, in addition to its e-commerce site.



The brand works directly with a network of family-owned factories in Italy. New products are delivered in store and online each week. Because it sells direct with no middle man, it is able to offer a luxury handcrafted product at an accessible price point.