Denim specialty retailer helps shoppers find the ‘perfect fitting jeans’

Silver Jeans Co.’s newest service solves one of female consumers’ most dreaded tasks — shopping for jeans.



By partnering with Fitcode, a fashion-data company that specializes in women's denim, Silver Jeans Co. now has a way to deliver a personalized, fit-focused shopping experience. Integrated on the retailer’s e-commerce site, the service allows consumers to take a fit quiz, and then shop personalized style recommendations tailored to their unique body types.



The denim-focused retailer pursued the project after seeing the positive results it delivered through a program with Jag Jeans — a company also operated by its parent company, Western Glove Works. Jag Jeans went live with the solution in February.



"After seeing the results from the Fitcode integration on the jagjeans.com site, this decision was simple," says Mike G. Girardin, director of e-commerce at Silver Jeans Co. and JAG Jeans. “Fitcode took care of all the heavy lifting, and of all the technical integrations we've done to date, this was by far the easiest.”



Silver Jeans has high expectations for the service. For example, since Jag Jeans launched the service, users are converting at four times their normal rate. Other results showed that consumers are at least three times more likely to make a purchase while using Fitcode, according to the company.