The debut of Amazon Go last month in Seattle offered a smart vision for brick-and- mortar stores, and there’s no doubt the pilot will change the way we shop.
The nation’s largest sporting goods retailer will no longer sell assault-style rifles, effective immediately. It is also enacting other restrictions with regards to the sale of guns in general.
Retailers are not only increasing their marketing spend, they are spreading the budget almost evenly across all marketing channels, including social, mobile and display.
