TECHNOLOGY

Nordstrom is welcoming its newest retail curation — one that is centered on wellness.   The department store chain is creating an experience around goop, the modern lifestyle brand founded by Gwyneth Paltrow, through its Pop-In@Nordstrom concept — an ongoing series of themed pop-up shops. Pop-In@Norstrom, which was developed and curated by Olivia Kim, VP of creative projects at Nordstrom, is designed to feature a different brand of new, often exclusive merchandise every four to six weeks.   

Consumers are excited by the prospect of retailers taking their loyalty programs digital — if they can keep programs simple.   In fact, a majority of shoppers would prefer if retailers would create digital rewards programs. Not only do 71% of shoppers want the option of managing their loyalty programs on mobile phones, 70% said they would use a mobile version of their loyalty cards if they didn’t have to sign into a website or download an app.  

More than any generation before it, Gen Z has high expectations related to customer service and engagement across emerging channels.   That’s according to a new report by American Express, “Raising the Bar: How Gen Z Expectations Are Reshaping Brand Experiences.” The study, conducted by Forrester Research, surveyed 1,027 North American Gen Y (ages 23 to 37) and Gen Z consumers (ages 16 to 22).   

Target Corp. is taking a cue from Hollywood to help shoppers create the living room of their dreams.   The discounter is using the same type of computer generated imagery that figures in movie blockbusters to create a 360-degree, virtual reality-like experience on its website. And it’s shoppable.   

When shoppers talk about brands, they usually do it offline.   That’s according to a study by Engagement Labs that measured the performance of 60 brands with respect to social media and word of mouth conversations. Amazon came out on top in the retail and apparel category, followed by Nike and Nordstrom.   

Samsonite has selected a cloud-based solution to enhance its omnichan-nel operations and improve order visibility, flexibility, profitability and speed.   The luggage company will deploy the Aptos Enterprise Order Management solution. The tool will serve as a central commerce hub and manage all orders throughout their lifecycle, from initiation to fulfillment and delivery.   

Shoppers may notice digital ads, but they are not necessarily clicking on, or responding to, them.   That’s according to a new study by Valassis, “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” which analyzes how digital ads best engage and then motivate customers to take action. Three groups were studied; parents, millennials and Gen X.   

Amazon leads the way in the retail industry when it comes to creating an emotional bond with customers, but the industry as a whole lags behind two other categories.    That’s according to MBLM’s Brand Intimacy 2017 Report, in which Amazon placed first in the retail category. followed by Whole Foods Market and Target Corp. The remaining brands in the top 10 for the retail industry are: H&M, Macy’s, Nordstrom, Sephora, Ikea, The Home Depot and eBay.