TECHNOLOGY

Look for Martha Stewart to appear on the QVC channel.   Sequential Brands Group announced a multi-year agreement with QVC for Sequential’s Martha Stewart brand. Under the agreement, QVC will launch several categories for the brand, including skincare, fashion apparel, and food and beverage.  

Best Buy is extending its reaching into the fast-growing smart home market by teaming up with a company that makes and installs smart devices.      The retailer and Vivint Smart Home announced a partnership, called Best Buy Smart Home powered by Vivint, whereby experts from Vivint will be placed in Best Buy stores to give shoppers advice about smart home devices and installation. The program will start rolling out this summer.   

Non-traditional grocery shopping methods are on the rise, but traditional supermarkets still are tops with consumers.   

Knowing that personalization separates retail leaders from the crowd, Brooks Brothers made it a priority to modernize its iconic tailoring business.  

Even in a digital age, consumers still enjoy shopping in stores — if the shopping experience meets their expectations. One of the biggest turnoffs: long lines.    That’s according to a new study from payments company Adyen, which revealed when a “preferred” shopping experience is implemented — whether it be changing how someone checks out or how they interact with sales associates — 63% of people claim they will shop more.  

Staples Australia and New Zealand is refreshing its pricing strategy.   Staples Australia and New Zealand completes more than 80,000 deliveries daily for consumers and small businesses under 20 employees. However, the chain relied on a legacy-based monitoring tool to establish pricing metrics. To remain competitive in an increasingly omnichannel landscape — especially among business customers — the company was ready to revamp its pricing efforts.   

Talk about a clever self-promotion.   Amazon is celebrating the streaming debut of its award-winning movie “Manchester by the Sea” by giving every single home in the small Massachusetts town that provided its setting with a year’s free subscription to Amazon Prime. And as an added bonus, the company is throwing in a three-pack of Wickedly Prime popcorn.   

Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities.