Survey: Gen Z to keep shopping in January, February
Even after the holidays, consumers are expected to remain active in the first two months of the year.
Nearly three-quarters (74%) of consumers say they are just as likely or more likely to shop compared with other times of year, according to a new survey from Lightspeed Commerce. Half (51%) of those surveyed say their shopping behavior stays about the same, while 23% say they are more likely to shop during the beginning of the year.
A quarter (26%) of all respondents say they are less likely to shop in January and February, and only 7% say they are much-less likely to do so.
[READ MORE: Salesforce: Global online holiday sales near $1.3T, rise 4% in U.S.]
Looking closer at the survey data, younger shoppers appear to be leading the post-holiday shopping charge. Roughly half (49%) of shoppers aged 18–24 say they are more likely to shop in January and February instead of pulling back, while only 11% of consumers aged 55-plus say the same. In total, 94% of those aged 18–24 say they are the same or more likely to shop, versus 70% of those aged 55-plus.
Gen Z shoppers told Lightspeed Commerce that the New Year spending is driven by a “reset mentality.” Sixty-one percent will prioritize health, fitness or wellness purchases, more than twice the overall average (28%), while fifty-two percent will prioritize a clothing or wardrobe refresh, compared with 37% overall.
Almost half (48%) of those aged 18–24 say they made a New Year’s resolution related to shopping. Forty-four percent want to spend more intentionally, while 38% are focusing purchases on items that support other resolutions, such as health, fitness, learning or starting a new hobby.
Lightspeed Commerce’s report features a survey of 1,500 North American adults.
