The brand with the highest Gen Z loyalty is…A technology giant leads all brands in popularity with Gen Z consumers. RTB House: Consumer trust in Agentic AI growsAgentic artificial intelligence is playing an increasingly important role in how consumers shop. Younger consumers are more open to AI search Traditional search engines are still more popular than artificial intelligence, but that gap is closing among younger shoppers. Blue Yonder: Consumers blame high grocery prices on… Almost all consumers are concerned about the rising cost of groceries, and they widely agree on several supply chain-related causes. Survey: Authentic brand participation in Pride Month remains important for consumers Pride Month engagement from brands and retailers may be declining – but it still matters to a large portion of consumers. EXCLUSIVE: Employees fear AI impact on their jobs Artificial intelligence is spreading through the workplace, and many employees are worried about how it will affect them. Survey: In-store shopping remains key to younger consumers' summer plans Younger consumers say they are planning to spend this summer, and will take an omnichannel approach when doing so. Survey: Consumers spend more than $11,000 locally per year Local, independent businesses are a key part of consumers’ shopping habits – especially younger ones. Numerator: Price, preferences keeping consumers from sticking to new nutrition guidelines More than four-in-10 consumers are aware of the updated USDA food pyramid, but prices, preferences and product availability limit many from adhering to it. Survey: Nearly half of consumers use buy now, pay later options weekly Buy now, pay later (BNPL) payment options are being used by many consumers across nearly all generations on a weekly basis. 1 2 3 Next Last
