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Soft Surroundings enhances customer experience with Ambius scenting
Reading, Pa. -- Specialty retailer Soft Surroundings has chosen Ambius Premium Scenting to enhance the shopping experience for its customers at all 18 retail locations. The scenting is designed to create greater customer dwell time and increase purchasing intent for this innovative retailer.
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A.R.E., POPAI move ahead with merger talks
Las Vegas -- The boards of directors of A.R.E. (the Association for Retail Environments) and POPAI (Point of Purchase Advertising International) have voted to enter a due diligence phase and work in good faith toward a definitive agreement to merge the two associations.
At their respective board meetings held during GlobalShop in Las Vegas this week, both not-for-profit groups agreed to a preliminary framework that will allow them to better serve their members and advance the industry as a combined organization.

