Smoothie chain Oakberry supports U.S. rollout with unified commerce
A global quick-service chain specializing in premium acai and smoothies is leveraging cloud-based omnichannel capabilities in its new U.S. stores.
Founded in Brazil in 2016 and now operating more than 900 stores in 45 countries, Oakberry has more than 50 U.S. stores and plans to increase its U.S. store count to over 250. In support of its rapid growth plans, the retailer is deploying the Qu unified commerce platform in its U.S. locations.
The platform equips Oakberry’s U.S. stores with a POS system that provides managers with real-time performance insights, custom alerts and mobile reporting. A hybrid setup of standalone and Qu Flex kiosk units lets customers place their own orders, and the retailer is utilizing the Qu Kitchen Display System (KDS) to help improve order accuracy and prep times.
In addition, Oakberry is rolling out the Qu Business Edge AI-enabled edge computing platform, delivering 99.99% uptime and ultra-fast order processing even during internet or cloud outages. The solution can also support capabilities like predictive kitchen prep and real-time energy and equipment monitoring at the device level.
Oakberry is also able to integrate its best-of-breed technology stack including solutions for digital ordering, loyalty, and labor with the unified commerce platform.
The retailer is reporting results from U.S. stores where it has deployed Qu technology including an increase in speed of employee onboarding up to 75% due to its intuitive, gesture-driven POS system, as well as improved order accuracy and faster service across digital and in-store channels and centralized control for multi-unit operations.
“Our growth ambitions in the U.S. require a platform that can scale with speed and accuracy while keeping operations consistent across every location," said Tatiana Favery, head of U.S. & Canada at Oakberry. “Qu’s open API provides the flexibility to integrate the tools and partners we already rely on, while delivering enterprise-level resilience."
Quick service hamburger chain Jack in the Box Inc. also recently completed a systemwide deployment of the Qu unified commerce platform across its more than 2,100 restaurants, which it launched in spring 2024. Jack in the Box can now run every order channel — drive-thru, kiosk, counter, app and delivery — on one unified data backbone.
[READ MORE: Jack in the Box launches digital 'store of the future' initiative]
"Oakberry has more than 900 locations globally and is expanding quickly in the U.S.," said Sean Brennan, director of sales at Qu. "Qu gives high-growth brands a single operational workflow that supports scale and drives measurable revenue lift."
