How immersive technology can make stores more personalizedOn the surface, the idea of personalizing a traditional brick-and-mortar shopping experience by integrating immersive solutions may seem counter-intuitive. C-store/fuel retailer Chestnut Market expands frictionless checkoutChestnut Market is deploying an artificial intelligence-enabled cashierless checkout system in a second store. Captain D’s to open first U.K. location in summer 2025 A leading U.S. quick-serve seafood restaurant chain is expanding across the Atlantic Ocean. Ross details 2025 store expansion Ross Stores Inc. is continuing its rapid pace of expansion in 2025. Mr. Pickle’s Sandwich Shop deploying self-service kiosks A growing premium sandwich chain is outfitting stores with cashierless payment technology and digital menu boards. Whole Foods Market opening new U.K. store Whole Foods Market is expanding in the U.K. for the first time in more than 10 years. Scheels in $11 million digital signage rollout; to open new store in 2026 Scheels has created immersive in-store digital environments with LED display walls. Regional convenience retailer Wesco expanding frictionless checkout A family-owned and operated chain of convenience stores will deploy AI-based checkout technology in more than 20 stores. EXCLUSIVE: The North Face deploys immersive tech in London flagship The North Face is offering a multi-sensory in-store experience at its London flag-ship location. Lowe’s 2025 growth plans include store expansion, marketplace launch and more Lowe’s Companies Inc. is launching a "Total Home Strategy" in 2025 to drive long-term growth and market share. 1
