Rakuten partners with New York Fashion Week for online discounts

A shopping platform that offers cash back and rewards, is offering advance access to New York Fashion Week (NYFW) runway items.

Designers Prabal Gurung, Sergio Hudson, Patricia Bonaldi (PatBO), and Rachel Scott (Diotima) have selected items from their NYFW runway shows for exclusive pre-sale on Rakuten, giving members of the platform first access before they are made available at retailers. 

These items will be revealed in the designers’ respective NYFW shows and made shoppable via Rakuten immediately afterwards, through Friday, Feb. 23, 2024, with 10% cash back. Rakuten members can also shop the designers' entire current collection and receive 10% cash back on their purchases from the start of NYFW on Friday, Feb. 9 through Friday, Feb. 23.

Rakuten is also partnering with celebrity stylist Erin Walsh to curate head-to-toe designer outfits inspired by the latest trends, and is offering items from more than 40 designers and retailers, all with elevated 10% cash back, during its "Wear the Runway" shopping event, Monday Feb. 12 – Wednesday, Feb. 14. Participating retailers and designers will include Alice + Olivia, Bergdorf Goodman, COS, Moda Operandi, Neiman Marcus, Shopbop and Theory.

As part of its ongoing partnership with the Black in Fashion Council (BIFC) to help Black designers grow and scale their businesses, Rakuten is also sponsoring the Black in Fashion Council Discovery Showrooms at NYFW.

"Building on the excitement from last season's partnership, Rakuten is once again meeting fashion lovers where we know they're most captivated - New York Fashion Week," said Vicki Wagner McRae, senior VP of brand, creative and communications at Rakuten. "At a time when shoppers are inspired to buy quality, investment pieces, Rakuten makes that moment even more thrilling by giving them an edge – helping them score pieces from their favorite designers before anyone else and with an incredible cash back deal that makes shopping a more rewarding experience."

Other limited-time special sales promotions Rakuten has offered include Sleigh Your Shopping, a holiday pop-up shop located in New York City’s NoHo neighborhood featuring cash back and discounts on select items from its partner brands.