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Rakuten to open its first brick-and-mortar experience

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Rakuten will operate its first-ever physical pop-up shop.

An online cash back/rewards platform is showcasing its retail partners in a limited-time pop-up.

Rakuten will operate “Sleigh Your Shopping, a pop-up shop located in New York City’s NoHo neighborhood, from Saturday, Nov. 12 to Sunday, Nov. 13. The online platform’s physical store offering will feature its partner brands, including   Favorite Daughter, Ugg, Naadam and others.

Customers at the pop-up shopping event will obtain an in-person10% cash back in-person reward on site, as well as an additional 10% cash back applied directly to their digital Rakuten account.

Rakuten's "Sleigh Your Shoppingpop-up experience will be open to the public from 11 a.m. to 5 p.m. EST on Nov. 12 and 13. Shoppers outside of New York City can also earn 10% cash back from select brands by shopping Rakuten's online holiday gifting destination, "The Holiday Edit," from Nov. 10 to 13. "Holiday Edit" will offer opportunities to earn cash back and shoppable holiday gift picks from celebrities, including celebrity hairstylist and influencer Jonathan Van Ness, founder of JVN Hair, and Hollywood actress Kate Hudson, founder of InBloom, throughout the holiday season.

[Read more: Exclusive Q&A: Rakuten exec discusses how retailers can maximize holiday sales]

"Consumers have weathered a lot these last couple of holiday seasons – last year with supply chain issues and this year with inflation,” said Vicki McRae, senior VP of brand, creative and communications at Rakuten Rewards. “Rakuten wanted to inspire shoppers by creating a holiday shopping destination with impactful rewards. We are thrilled to bring our online platform to life in New York City because we know seeing or experiencing is believing. Shoppers will have the opportunity to experience firsthand how easy it is to shop and earn cash back with Rakuten, across more than 3,500 retailers in every category.”

"We're long-time fans and users of Rakuten and the ‘Sleigh Your Shopping’ holiday pop-up is the perfect setting to bring Favorite Daughter to New Yorkers," said Sara and Erin Foster, co-founders of Favorite Daughter. "This is the first time that we're bringing Favorite Daughter to New York City in person and we're thrilled that shoppers will not only have an opportunity to see and feel the brand at the pop-up, but they'll also get started on their holiday shopping while scoring amazing cash back deals." 

Rakuten is a digital shopping platform that offers cash back, deals and rewards from thousands of partner brands across verticals including apparel, health and beauty, dining, grocery, travel, on-demand services, and subscription boxes.

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