OPERATIONS / SUPPLY CHAIN

New York -- H&M has launched online shopping in the United States, effective Aug. 1. In addition to offering the same merchandise as in-store and some exclusive “online only” items, the site marks the debut of the H&M Home collection, available exclusively online.

Boston -- Japanese retailer Yummie House is piloting a new mobile rewards solution at 10 stores in Shanghai, China. Yummie House is using a joint application from Appconomy and ByteLight that combines the cloud-based Appconomy Platform mobile marketing platform solution with ByteLight light field communication (LFC) technology.

Boca Raton, Fla. – Private home builder David Weekley Homes has presented Office Depot with its Partners of Choice Award. The award is presented to companies that receive the highest marks from approximately 600 David Weekley Homes employees from all levels of the organization.

Fremont, Calif. -- Allen I. Questrom, who has held CEO and other senior executive positions at several major retailers in the past 40 years, has joined the board of directors of The Men’s Wearhouse. With the addition of Questrom, currently a member of the boards of directors of Sotheby's and the Glazer family of companies, Men’s Wearhouse has nine directors, seven of whom are independent.

Emeryville, Calif. – Consumers in the U.S. and U.K. feel overwhelmed by targeted apparel marketing messages, but are responsive to messaging that includes genuinely personalized information. A new study of 409 U.S. and U.K. consumers from the Economist Intelligence Unit (EIU) indicates that 66% of consumers say that many personalized apparel messages are annoying because attempts at personalization are superficial.

Pittsburgh -- GNC Holdings Inc. has named Carmine Fortino as executive VP business development. He most recently served as president of North American operations for Atrium Innovations Inc., a Canadian natural health products company. Fortino also previously held various management roles within Loblaw Companies Limited, including executive VP of Ontario operations, as well as executive positions with Zehrmart Limited, a grocery chain owned by Loblaw.

Sandy Springs, Ga. -- Online consumers in the United States are motivated by the ability to conduct transactions across multiple channels with convenience and positive shipping experiences. These are two of the key findings of a new study from UPS and comScore, “Pulse of the Online Shopper.”

Englewood, Colo. -- Sports Authority has named Stephen Binkley, formerly senior VP of merchandising and softlines, as its new chief merchandising officer. He replaces Greg Waters, formerly executive VP, chief merchant and chief marketing officer, who has decided to leave the company after 24 years to pursue personal interests.

During his tenure at Sports Authority, Waters held several leadership roles.