American Eagle launches social runway

New York – American Eagle Outfitters, Inc. is launching “Rock Your Walk,” a series of consumer-created videos showing them wearing American Eagle jeans the retailer says will create a “virtual denim runway” stretching across the U.S. Consumers can upload videos via Instagram or Vine on PC or mobile device and have them added to the virtual runway displayed online.



In addition, select videos will be displayed on a 15,000-sq.-ft. LED screen in Times Square and all customers who upload a video will receive $10 off a purchase of $40 or more at American Eagle. “Rock Your Walk” is part of a larger video-based promotional campaign called “Live Your Life” that American Eagle has been running since fall 2012.



“'Rock Your Walk' is a way for our fans to leave their digital footprint behind and be a part of our on-going 'Live Your Life' campaign,” said Michael Leedy, chief marketing officer, American Eagle. “We're constantly inspired by our customers. Our 'Live Your Life' campaign has been a huge success because it resonates with our customers’ desire to tell their story and express their optimistic, individual style."