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Tech Guest Viewpoint: Steps to Implementing RFID Successfully
Careful planning with clear, set goals will better your chances to get the most out of any vision. When considering RFID in retail, it’s no different. If you start with the results you want and identify a pathway toward achieving them, you’ll set yourself up for success.
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Nike creates new digital executive position
In a sign that omnichannel is becoming more important to Nike’s business, the vertical specialty athletic retailer has named Adam Sussman as its first chief digital officer.
Sussman will report to Trevor Edwards, president of Nike brand.
Prior to joining Nike, Sussman held multiple positions in the interactive gaming and entertainment industries, including EA Mobile and Disney Interactive. He has worked in areas including general management, marketing, strategic planning and digital product commercialization.

