Specialty retailer fulfills omnichannel potential

Advanced omnichannel retailing is not just for big chains anymore.



Murdoch’s Ranch & Home Supply, a Bozeman, Montana-based specialty retailer with 30 stores in the upper Midwest, has implemented Kibo’s order management platform to provide real-time local inventory availability and omnichannel fulfillment capabilities within its new retail website.



With an existing e-commerce presence, Murdoch’s saw Kibo’s solution as an opportunity to better serve its customers and create a seamless online and offline experience.



“As we considered the best platform to power our omnichannel initiatives, we found Kibo’s cloud-based solution would provide us with the most flexibility to grow with the changing demands of consumers,” says Troy Barker, director of e-commerce, Murdoch’s Ranch & Home Supply. “The results since the launch have exceeded our expectations. By partnering with Kibo, we are able to offer more purchasing options, which will be a great experience for our customers.”



Murdoch’s is intelligently basing its seamless customer experience on real-time inventory access, which is critical to support fulfilment across physical and digital channels.



More importantly, Murdoch’s decision to implement a fairly advanced omnichannel platform to support a modern customer experience demonstrates that no retailer is too small to think about offering a holistic, seamless shopping environment. No matter who you are or what you sell, your competitors are preparing to give their (and your) customers what they want, when and where they want it.