-
Report: Leading companies must address strategy, capabilities, organization design, culture
Boston -- A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.
The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.
-
Fred Meyer Jewelers launches mobile e-commerce websites
Portland, Ore. -- Fred Meyer Jewelers, the nation’s third-largest fine jewelry retailer, announced the launch of mobile websites for its namesake and Littman Jewelers brand. The sites are optimized for mobile devices including iPhone and Android smartphones.
Fred Meyer Jewelers has partnered with Moovweb to create the mobile enabled websites. The mobile websites serve as a complement to the regular sites with functional ecommerce capability.