OPERATIONS / SUPPLY CHAIN

Boston -- Wifarer said Tuesday that it has partnered with Boston’s Prudential Center to deliver promotions and deals to customers based on their location inside the shopping center, as well as to provide insights into visitor traffic and venue usage.

Wifarer’s indoor positioning technology uses a venue’s WiFi infrastructure to pinpoint the inside location of a user’s smartphone within four and a half feet and without burdening large venues with extraneous hardware, infrastructure or extra WiFi needs.

Las Vegas -- Digital gift card solution-provider Transaction Wireless said Tuesday that Applebee’s expanded its offering with the Transaction Wireless platform to provide its sports fans with personalized digital gift cards as part of its “Catch the Game” invite application on Facebook.

The app is timed to launch in concert with the March Madness NCAA basketball series. Basketball fans visit the Applebee’s Facebook page and schedule a viewing party at any Applebee's location to invite family and friends to attend.

Purchase, N.Y. -- Less than two months after resigning as president and CEO of Sam’s Club, Brian Cornell has landed at Purchase, N.Y.-based PepsiCo where he will serve as CEO of the company’s North American food division.

Cornell will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico, South America Foods, PepsiCo customer teams and all of PepsiCo’s Power of One activities within the Americas.

Boston -- New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

According to The Brodeur Partners’ Retail Relevance Study, Boomers see the ideal shopping experience as getting a good deal on a decent product. For Gen Y, it’s more about a stimulating, sensual, “sharable” experience.

Los Angeles -- A survey released Monday by PriceGrabber said that 77% of consumers who own a tablet computer use either a tablet or a smartphone to shop.

The survey includes responses from 1,829 U.S. online shopping consumers, 22% of whom indicated that they own a tablet computer.

When consumers who use their mobile devices for shopping were asked how often they make purchases from their mobile devices, 40% said a couple times a month, 23% said once a week, 20% said a few times a year, and 10% said daily.

Columbia, Md. -- Micros Systems said Monday that Friendly’s Ice Cream has expanded its partnership with Micros through the addition to its technology solution set of online ordering and a guest loyalty program.

To support its initiative of adding to its customer base and retaining current customers, Friendly's has elected to deploy Micros webOrdering and Micros iCare Customer Relationship Management solutions.

New York City -- The Conference Board reported Monday that its Employment Trends Index increased 1.38% in February to 107.46, from the revised figure of 105.99 in January.

The February figure is also up 6.1% from the same month a year ago.

Seattle -- A report by Bloomberg said that Nordstrom Inc. will introduce an ongoing free shipping program for all purchases made at its department stores starting next week.

The program was unveiled just months after Nordstrom introduced standard free shipping and returns on its online orders. It was the first department store chain to do so.