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Northeast hardware chain Aubuchon Co. personalizes cash back offers

Aubuchon Upside
The Aubuchon Company is personalizing cash back offers.

The Aubuchon Company is partnering with a digital cash back platform.

The fourth-generation, family-owned regional Northeast hardware retailer is teaming with Upside to provide personalized cash back promotions that adjust in real time. To date, Upside says it has returned $575 million in cash to its users, generated $1.3 billion in profit for its retailer partners, and allocated 1% of its revenue to support sustainability initiatives.

The Aubuchon Company is becoming the inaugural hardware retailer on the Upside platform to offer cash back opportunities. Until now, Upside’s has operated in the food and fuel categories. Notable partnerships include enabling Instacart shoppers (Instacart’s term for workers who fulfill online customer orders at partner brick-and-mortar stores) to earn an increased savings of up to 30 cents per gallon cash back at thousands of participating gas stations nationwide. 

In addition, Upside directly integrates personalized fuel, restaurant and grocery offers into the DoorDash driver app, which digital banking start-up Payfare provides for DoorDash.

“As the Aubuchon Company grows, Upside's digital marketplace provides us with a new avenue to connect with both new and existing customers," said William E. Aubuchon IV, president & CEO, The Aubuchon Company. "This partnership will introduce innovative ways for us to engage digitally with customers, fostering stronger relationships and loyalty.”

“Our goal is to become a digital layer that makes all brick-and-mortar commerce more economically efficient,” said Nick Worswick, president of retailer go to market at Upside. “We are excited about the strides we are making toward this goal, particularly through our new partnership with the forward-thinking, locally owned and operated hardware retailer, Aubuchon Company. We look forward to measurably increasing foot traffic at their high-quality locations.”

Founded by William E. Aubuchon Sr. in 1908, the Aubuchon Company is the oldest and largest family-owned hardware store chain in America. Now in its fourth generation and headquartered in Westminster, Mass., the retailer operates 112 stores across nine retail hardware brands in the Northeast U.S.

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