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Toys'R'Us plays up QR codes on outdoor toys
WAYNE , N.J. — Toys"R"Us has added QR codes to more than 20 large outdoor items to help customers better visualize how the toy would work and look in their own backyards.
Customers can simply scan the QR code of the product they are interested in with their smartphone to view video footage or images of the item fully set up. Many of the products have corresponding videos that showcase kids playing with these fun summer toys.
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Limited Brands Q1 profit slips, still beats Street
Columbus, Ohio -- Limited Brands Inc. reported Wednesday a first-quarter profit of $124.6 million, compared with $165.2 million in the year-ago period. Results topped Wall Street estimates.
Net sales slipped to $2.15 billion from $2.22 billion, and same-store sales increased 7%.