Supervalu enhances diaper line

MINNEAPOLIS Supervalu announced that it is offering an improved version of its Baby Basics brand diapers.

Supervalu promises the new diapers offer better leak protection, improved fit and a comfier interior at a better price than the national diaper brands.

“Our new and improved Baby Basics diapers have shown in third-party testing that they offer the same quality and performance as national brands but at a noticeably lower cost,” said Kristin Parsons, Baby Basics brand manager. “With so many families trying to make smart decisions in this economy, we believe that they will appreciate not only the cost-savings that the Baby Basics brand provides, but also the convenience of shopping for all of their baby essentials at their neighborhood grocery store. Our new Baby Basics diapers are further evidence of our commitment to providing our shoppers with the quality and value they are seeking.”

Supervalu also announced that it will introduce a Baby Basics line of training pants this spring.