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Nordstrom in online collaboration with GQ magazine
Seattle -- Nordstrom and GQ, the popular men’s general interest magazine, announced a multimedia strategy designed to integrate GQ editorial into the Nordstrom online shopping experience.
Nordstrom will host an online store and will feature "GQ Selects," a selection of men's products handpicked from the pages of the magazine by the editors of GQ. Beginning with the July issue, the items will be designated in-book, compiled on GQ.com and available for purchase on NordstromMen.com.
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Survey: Pinterest passes Facebook in consumer engagement with retailers
Washington, D.C. -- Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, comScore and The Partnering Group.
Additionally, the “2012 Social and Mobile Commerce Study” discovered that one third of smartphone owners who shop online share their location with a retailer.