Safeway and partners to give $3.4M to schools

PLEASANTON, Calif. Safeway announced that the company and 100 vendors partners are donating $3.4 million to schools through Safeway’s annual "10% Back to Schools Program."

The donations will go to schools and education programs to sustain vital programs, purchase equipment and recognize excellence in the classroom, Safeway reported. This is the fifth year that Safeway and product manufacturers have made a major contribution in support of education through the 10% Back to Schools program.

Through the program, which runs August and September, 10% of the sale price of more than 2,500 selected products goes to support education. When customers purchase these products using their Safeway Club Card, they automatically accumulate donations that they can assign to a school of their choice. Not only do the schools receive donations from product sales, but 200 schools with the most customer participation receive an extra $1,000.