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Sears reaches agreement to sell DieHard products

2/11/2010

HOFFMAN ESTATES, Ill. Sears Brands Management announced a trademark license agreement with Schumacher Electric, which will enable DieHard-branded power accessories to be sold to retailers in the United States, Puerto Rico and Mexico.

"DieHard is the top selling brand of power accessories in the United States," said Guenther Trieb, SVP and president of brands. "We're excited that this agreement will allow our customers the opportunity to purchase DieHard power accessories at additional retail outlets."

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