-
Primark, London
Value fashion retailer Primark’s new flagship on Oxford St. (at Tottenham Court Rd.) spans some 82,300 sq. ft. over four floors. Designed by Dalziel & Pow, London, the store has a bold, modern look, complete with a faux tube station, a massive LED screen and colorful graphics. Digital integration is a key element, with specially commissioned brand films playing on the exterior wall of the elevator lifts. An animated store map is featured on the elevator walls and throughout the store to help with customer navigation.
-
Special Deliveries
As we continue to witness the battle of brick-and-mortar versus online shopping, it’s interesting to see Walmart’s latest ploy to “one-up” their online competition. Their new Walmart To Go service is offering customers same-day delivery of online orders for just $10. While the initial test period is expected to last only through the holidays, the possibility that this could stick makes me think that Walmart To Go might ultimately have some huge implications for brick-and-mortar retail. The big question, of course, is will it work? Can Walmart pull it off?