Best Buy names chief design officer

MINNEAPOLIS Best Buy has named Aura Oslapas SVP and chief design officer, effective Sept. 15. In her new role, Oslapas will lead Best Buy’s design and brand identity team worldwide.

“Aura is a highly creative design leader,” said Barry Judge, Best Buy EVP and chief marketing officer. “She is able to bring forth progressive, customer-centered programs that define product and service offerings while being grounded in research and solid creative. Best Buy believes that great design is a key component of delivering unique brand experiences that resonate with customers and drive market share. Her ability to combine design and innovation will help us reach customers in new ways.”

Oslapas most recently served as principal of A+O Design Methods, a boutique design agency in San Francisco. During her career, Oslapas has held leadership positions at organizations such as Esprit de Corp, IDEO and Stone Yamashita Partners. She has served a variety of consumer and technology clients, including Hewlett-Packard, Target, Liz Claiborne, Apple, Logitech, McDonald’s and Amtrak.