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The ‘soup that made Seinfeld famous’ heads to Walmart
NEW YORK — Soupman Inc., the parent company of The Original SoupMan, is about to see "the soup that made 'Seinfeld' famous" hit shelves at nearly 500 Walmart stores.
The brand's soups, which are already sold in more than 4,000 supermarkets nationwide, include the classic soups that made the company famous: lobster bisque, chicken noodle, lentil and tomato bisque.
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Belk launches Pinterest-based bridal campaign
Charlotte, N.C. – Belk is teaming up with social, mobile and digital engagement platform ePrize, as well as Pinterest and Instagram marketing analytics suite provider Curalate to launch a Pinterest campaign aimed at brides called “Pin to Win.” At a high level, during the promotion consumers will visit a sweepstakes microsite where they can "pin" a pre-populated pin board image based on their bridal type or select an image of their own for a chance to win a $5,000 Belk gift card.
